creAtivE videOS, sEriOus finAncE
Looped, loaded, and ready to lead — motion ads designed to nudge users forward in their financial journey. Created for Oval Money’s in-app investment tools and Visa debit card, Oval Pay.
Company
Oval Money
Year
2020 - 2021
BitcOin genEratiOn
BitcOin genEratiOn
In-app product: Bitcoin Generation — an ETN investment product that lets users invest in a Bitcoin-linked ETF.
Designed as part of a digital ad campaign focused on simplifying crypto investing for everyday users.
English copy:
Welcome to the new generation
Discover Bitcoin Generation
The ETN that lets you
invest in cryptocurrencies
Protect yourself from market volatility
Invest automatically
a small amount each week —
and forget about taxes
Oval acts as your tax substitute
FixEd ratE +
oval Pay
In-app product: FixedRate — an ETN recurring investment product that allows users
to invest their savings for one year with a fixed interest rate of 2.5%.
Oval Pay — a Visa debit card that goes beyond payments, helping users save, invest,
and manage their money effortlessly through the Oval app.
English copy:
Does it always rain on your savings?
Not if your rate is guaranteed
Discover Oval’s FixedRate
the product that offers
a 2% return in one year
English copy:
A coffee a day
can become
an investment in your future
With Oval Pay
start building your financial future
stOck bitS
In-app product: Stock Bits — a feature that lets users invest in fractional shares of major companies like Amazon, Netflix, Tesla, and Apple. The video was part of a broader digital campaign to promote accessible investing.
English copy:
The products you’ve been waiting for are here
Discover Stock Bits