bolD App updatE bolDeR campAign
CrEAtivEs
A series of animated digital posts and tutorial videos created for one of Oval’s biggest new software update’s launch — designed to support user migration, boost retention, and drive new acquisitions.
Company
Oval Money
Year
2020 - 2021
TutOrial vidEos
TutOrial vidEos
The new app version introduced a range of tools to help users save, invest, and manage transactions more effectively.
To ensure these features are intuitive and easy to use, a series of tutorial videos were created.
These three break down the simple steps for: 1) how to create a savings Goal
2) how to invest in a new investment product
and 3) how to set up a direct debit mandate
AnimatED
posTs
The app’s new tools and look were also showcased through a series of short animated posts for the brand’s social media channels. The challenge was to spotlight only the essential UI features, keeping the design minimal
while explaining the key how-tos — all within a concise 15-second frame
the brand new homepage
how to invest in an in-app product
how to create a savings Goal
how to set up a bank transfer
the new post payments section
how to pay with Oval Pay